| Measured Performance • Customer Comments • Features • Benefits | ||
How Optemax Works Customer Sign-Up/Comment cards are distributed to customers during their visit, asking them to rate various aspects of your restaurant and inviting them to join your e-marketing program. If a database of customer names and e-mail addresses already exists, that information is transferred to your new Optemax database and a promotional e-mail with a special incentive is sent inviting those customers to join the program. When your customers "opt in" to the program, their names, e-mail addresses and other important dates (birthdays and anniversaries) are entered into your restaurant's Optemax database. Your customers then automatically begin receiving management-approved, professionally designed, customized promotions via e-mail each week or each month. At the end of each month, you’ll mail that month’s redeemed promotions to Optemax so we can track the success of your campaign. |
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